The Black Sheep is the nation’s fastest growing college media and marketing company. Our goal is to help businesses and brands reach the 18-24 year old demographic through engaging local content and experiential marketing campaigns. At over 100 campuses and growing, The Black Sheep builds strong, talented and dedicated editorial teams who produce funny, relevant content paired with campus leaders and influencers who market ourselves and our clients.
We are the originators. Before your school paper realized they were irrelevant, we were creating targeted publications about real college life that were blowing up around the country. Before The Odyssey figured out the art of the “Open Letter” and The Tab crossed the Atlantic on HMS Controversial Hot Take, we were building strong, shrewd, and drunk hard-hitting editorial teams that produce daily comedic content people love. If you’re here to see 20 gifs that describe having a best guy friend in college, you’re in the wrong place. Sure, things have changed over the years, but one thing has remained the same: We create original content that nobody can match. Hi, we’re The Black Sheep.
Founded in 2009, our first publication called The Booze News, was printed on computer paper in the library and handed out like The Federalist Papers at 2 a.m. around campus at The University of Illinois. People wanted more, and yadda yadda yadda we rebranded to The Black Sheep and expanded to more schools on a mission to change campus-based media for the better.
When it comes to editorial, we believe in creating structured teams where students receive feedback, grow as writers, and develop the skills to crush it after they graduate. We believe in thinking outside the box and writing articles that have a comedic impact. Unlike other collegiate publications, we don’t just let any jabroni with a keyboard get published. We also believe the word “wiener” is really funny and should be said a lot more often. Like, a lot more often.
On the sales and marketing front, we have one of the best training programs in the country. Students learn the ins and outs of sales, marketing, account management, client services and everything else they need to make it in the advertising world. Our interns go on to land jobs at the top agencies in the country thanks to their experience at The Black Sheep – and we have a box full of “thank you” letters to prove it.
We’re The Black Sheep. We’re a company that cares about the teams we build, the content we produce, and the clients that pay our bills. And beers. We also care about beers. Want to be a part of the fun? Apply now.
Atish started the company at, and graduated from, The University of Illinois. He now tries to tell people what to do and sometimes it works.
Go-to karaoke song: "Regulate," by Warren G and Nate Dogg
Rachel graduated from the University of Michigan where she was Chief Campus Editor, and now oversees national campus marketing campaigns.
Go-to karaoke song: "Mr. Brightside," by The Killers.
Mike was Chief Campus Editor his senior year at UConn before moving to Chicago and running The Black Sheep's social media.
Go-to karaoke song: "Hoochie Mama," by 2 Live Crew.
Heather Jo graduated from the University of Wisconsin-Madison and oversees the all local sales operations for The Black Sheep.
Go-to karaoke song: “I Will Survive,” by Gloria Gayner.
Sammy graduated from Michigan State University where she was an Advertising Sales Manager for The Black Sheep.
Go-to karaoke song: “Poor Unfortunate Souls,” from The Little Mermaid.
Brendan graduated from the University of Illinois then moved to Chicago and started overseeing editorial operations for The Black Sheep.
Go-to karaoke song: "Bombs Over Baghdad," by Outkast.
Mackenzie worked her way up to Chief Campus Editor at the University of Minnesota before landing a job as National Campus Editor.
Go-to karaoke song: "Pony," by Ginuwine
Addie worked as Chief Campus Editor for two years at MSU before being hired in Chicago as National Campus Editor.
Go-to karaoke song: "Jock Jams" by Jock Jams.
Quinn went to University of Illinois, where he started as a staff writer and ended as Chief Campus Editor for The Black Sheep UIUC.
Go-to karaoke song: "A Whole New World," from Aladdin.
Jimmy went to Indiana University where he began working for The Black Sheep, and graduated from UIC. He oversees operations and tech.
Go-to karaoke song: “On Bended Knee,” by Boyz II Men.
Hannah is a graphic designer and writer living in Bridgeport, Chicago.
Go-to karaoke song: "Sheena Is A Punk Rocker" by the Ramones.
Curtis graduated from the University of Michigan and now does all things marketing related for The Black Sheep
Go-to karaoke song: "Don't Stop Believin," by Journey.