The Black Sheep is the nation’s fastest growing college media and marketing company (probably) with teams at over 150 campuses and growing. Our goal is to help businesses and brands reach the 18-24 year old demographic through hilarious local content and on-campus marketing campaigns.
Founded in 2009, our first publication called The Booze News, was printed on computer paper in the library and handed out like The Federalist Papers at 2 a.m. around campus at The University of Illinois. People wanted more, and yadda yadda yadda we rebranded to The Black Sheep and expanded to more schools on a mission to change campus-based media for the better.
We are the originators. Before your school paper realized they were boring, we wrote targeted content about real college life. Sure, things have changed over the years, but one thing has remained the same: We create original content that nobody can match. Hi, we’re The Black Sheep.
When it comes to media, we create structured teams where students receive feedback, grow, and develop the skills to crush it after they graduate. We push to think outside the box and write articles that have a comedic impact. Unlike other collegiate publications, we don’t just let any dummy with a keyboard get published.
On the sales and marketing fronts, we connect local businesses and national brands to college students. Since we combine online, mobile, social media, video and guerrilla marketing, we effectively reach students anytime, anywhere. Think of us as your one-stop shop for all your student marketing needs.
We’re The Black Sheep We’re a company that cares about the teams we build, the content we produce, and the clients that pay our bills. And beers. We also care about beers.
Atish started the company at, and graduated from, The University of Illinois. He now tries to tell people what to do and sometimes it works. Fun fact: has only changed the bottle in the office water cooler once.
Mike was Chief Campus Editor his senior year at UConn before moving to Chicago and running The Black Sheep’s social media. Fun fact: learned how to use a can opener less than a year ago.
Heather Jo graduated from the University of Wisconsin-Madison and oversees the all local sales operations for The Black Sheep. Fun fact: met Snoop Dogg, and like hung out with him.
Brendan graduated from the University of Illinois then moved to Chicago and started overseeing editorial operations for The Black Sheep. Fun fact: Changed his fun fact himself because he didn’t like the one someone wrote for him.
Amanda worked in guerilla marketing as a student at DePaul University, then was hired as a National Marketing Manager after graduating. Fun fact: has an uncountable number of tattoos.
Mackenzie worked her way up to Chief Campus Editor at the University of Minnesota before landing a job as National Campus Editor. Fun fact: Summitted Kilimanjaro’s Shira Route in a world record 47 seconds.
Addie worked as Chief Campus Editor for two years at MSU before being hired in Chicago as National Campus Editor. Fun fact: plans her outfits for the week with an app like a crazy person.
Quinn went to University of Illinois, where he started as a staff writer and ended as Chief Campus Editor for The Black Sheep UIUC. Fun fact: is the dad of the office fish.
Andrea worked as a Staff Writer for two years at Michigan State University before being hired as a National Campus Editor. Fun fact: has a cat, for now….
Colin graduated from Ohio University. He worked at a few different newspapers and publications before joining The Black Sheep team. Fun fact: was on Twitter before 280 characters was a thing.
Morgan worked as the Social Media Manager at the University of Virginia before being hired as a National Social Media Manager. Fun fact: got everyone in the office to start using “y’all” by some form of witchcraft.
Kaitlyn graduated from DePaul University where she studied Graphic Design and Studio Art. Fun fact: Kaitlyn is basically tied with Atish for office seniority.
Connor worked as an office intern while studying at DePaul University, then was hired as a National Recruiting Manager after graduating. Fun fact: spent two years playing competitive Laser Tag in the late 90s.
Matt worked in the hospitality industry before joining The Black Sheep team. He served in the U.S. Army and graduated from DePaul University. Fun fact: once solved a Rubik’s Cube in 13 hours.
Stephen was a Web Software Developer before joining The Black Sheep team. He graduated from DePaul University. Fun fact: he might have an addiction to bubbly water, we’re starting to get concerned.
Diane was a staff writer at Michigan State and for 2 years as well as a National Writer for us before coming to Chicago after graduation. Fun fact: smiles a lot, almost too much.
Alaina studied Journalism and Telecommunications at Ball State University before coming to work for The Black Sheep. Fun fact: can count to 10 in Romanian, or so she says.
Aaron is currently studying computer science at DePaul University. Fun fact: Aaron is the tallest person in the office, like easily.
Matt worked as a social media manager at the University of Kansas before joining the corporate team. Fun fact: Is known around the office as “The Good Matt.”
Blake studied in the James Madison College at Michigan State before coming to work for The Black Sheep. Fun fact: He’s was a baby model but like, whatever, who wasn’t.
Nick has a Master of Science in Business Design & Innovation from Carthage College. Fun Fact: He has two tattoos and his mom isn’t mad about it, she’s just disappointed.
Olivia studied international affairs at Florida State University and worked as a Video Production Manager there as well. Fun Fact: She studied abroad for 15 months, probably to avoid an awkward regifting incident.
Dan currently studies English at The University of Illinois at Chicago where he started UIC’s branch of The Black Sheep and is currently the Campus Manager. Fun Fact: Hits every note perfectly while singing Celine Dion’s “My Heart Will Go On” in the shower.
Chyna currently studies communications at Purdue University where she works as a Social Media Manager as well. Fun Fact: Was snubbed for the Pinocchio role in Shrek the Musical.
Ben studied English at Mizzou where he worked for us as a writer and social media manager. Fun Fact: He started a petition for AirPods to be renamed AirBuds. Still a work in progress.
Josh currently studies marketing at Michigan State where he also works for us as a social media manager. Fun Fact: His real name is Joshua.