We connect brands to Gen Z on campus and online.
Campuses Nationwide
Campus Ambassadors
Influencers & Creators
Student Data Collectors
We’re a one-stop shop!
Our integrated approach allows you to hit all your goals with one cohesive campaign including all the right services. We cover everything you need offline and online right here at one agency.
Our staffing team finds people who want to work!
88% of our contractors stick around and perform for our family of clients in a variety of different roles.
Hear what our clients have to say…
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“The Black Sheep has truly revolutionized our digital marketing strategy and generated significant benefits for our properties. At one property, our paid search ads have achieved a remarkable 19.43% click-through rate, far surpassing industry standards.
Pierce Education Properties
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“Before The Black Sheep, we were uncertain about how to navigate the emerging world of NIL collaborations. Within a short span of time, we were able to secure three leases directly attributed to the campaign. These numbers far exceeded our initial expectations and demonstrated the tremendous impact of a well-executed NIL collaboration.β
American Campus Communities
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Check out our blog
How to Create Student TikTok Ads with the Green Screen Effect
If you want to reach Gen Z online, youβve got to speak their language, and student TikTok ads are just the way to do it. We feature real students in ads (without the time-consuming hassle of coordinating on-site video shoots), and itβs as simple as utilizing the green screen effect right in the TikTok app…
Top 4 Promo Items for College Students: Student Survey Results
Distributing the right promo items for college students is a great opportunity to show your target audience your brand understands them. And if there’s one thing The Black Sheep can help you understand, it’s college students! Now, weβre going to share with you exactly what you should be providing college students to keep your brand…
Social Media Usage and Media Consumption Survey 2020
In October 2020, The Black Sheep carried out a national survey targeting college students to understand their media consumption habits when it comes to social media platforms. Primarily, what apps do students use, and most importantly, why. These results help those targeting the Gen-Z audience understand how to reach this audience and on which platforms. …