We connect brands to Gen Z on campus and online.
Campuses Nationwide
Campus Ambassadors
Influencers & Creators
Student Data Collectors
We’re a one-stop shop!
Our integrated approach allows you to hit all your goals with one cohesive campaign including all the right services. We cover everything you need offline and online right here at one agency.
Campaign Success with You Need This!
This campaign utilized Micro Influencers & TikTok Creators to generate:
Our staffing team finds people who want to work!
88% of our contractors stick around and perform for our family of clients in a variety of different roles.
Hear what our clients have to say…
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“The Black Sheep has truly revolutionized our digital marketing strategy and generated significant benefits for our properties. At one property, our paid search ads have achieved a remarkable 19.43% click-through rate, far surpassing industry standards.
Pierce Education Properties
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“Before The Black Sheep, we were uncertain about how to navigate the emerging world of NIL collaborations. Within a short span of time, we were able to secure three leases directly attributed to the campaign. These numbers far exceeded our initial expectations and demonstrated the tremendous impact of a well-executed NIL collaboration.”
American Campus Communities
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Social Media Usage and Media Consumption Survey 2020
In October 2020, The Black Sheep carried out a national survey targeting college students to understand their media consumption habits when it comes to social media platforms. Primarily, what apps do students use, and most importantly, why. These results help those targeting the Gen-Z audience understand how to reach this audience and on which platforms. …
How We Supplied 50,000 Shampoo Samples to College Students in 12 Days
Head & Shoulders recently debuted a new men’s 2-in-1 product that The Black Sheep was set to distribute to men at college campuses during the spring 2020 semester. But, as universities shut down due to COVID-19, The Black Sheep was left with a campaign that was less than half-executed, and Head & Shoulders was left…
Stories or Feed Posts: Which is Best for Your Influencer Campaign?
Since the dawn of Influencer Marketing, the In-Feed Post was the go-to option for most Influencer campaigns due to its easy to understand metrics. However, with the evolution of how Influencers are using social media, sponsored Instagram stories are now becoming more prevalent in media campaigns. According to recent studies, 39% of Instagram users became…