Throughout our school’s illustrious history there have been many changes. UConn students and alum have seen the transition of the library from Wilbur Cross to Homer Babbidge, the addition of Storrs Center, and a small agricultural school morph into a powerhouse college football
and basketball program. However, no changes, are as important, and sometimes comical, as a logo change.
To understand where we are, first you must understand where we came from. Back in 1959 the administration decided it was time to adopt a logo. Something to visually represent what the school stood for. A place of honor, intellect, and hard work. So they took these themes, put them in a shitty old 1959 blender and came up with this masterpiece:
Just a few years later, someone finally got their head out of their ass and realized that the dog form of Sloth from The Goonies probably wasn’t the best look for a logo. It just didn’t convey the message of a powerful athletic program, and successful student body. We needed something better. Something that at bare minimum didn’t look like a dog that walks into walls and eats its own poop. So for the duration of the 1960s UConn rebranded its logo as the gun toting, revolutionary war looking, cartoon Johnathan.
PS – Cartoon Johnathan probably did sprints up Busby Hill like 4 times a day. Those calfs are majestic.
As time moved on, it was time for yet another logo change. For the 1970’s UConn felt like it had to go back to its logo roots. So the president dug up that 1950’s logo and asked if anyone with a basic set of artistic talent could modify it to show even the slightest resemblance of an actual husky. And they did just that.
The 70’s logo is important, as it was the building block for the next two logos. By the time the 80s rolled around it seems UConn finally found someone who could learned art from someone other than Bob Ross. For the next 33 years UConn would have only two logos. The 80’s and 90’s black and white Johnathan, and the 2000’s “hey we finally got a color printer” Johnathan.
Finally in 2012-2013, the university decided to yet again switch the logo. Now for most reading this, the current logo is all they have ever known as a student. It is the logo on all the UConn Orientation t shirts, and on the flags around campus. But to those seniors like myself, we remember the old Johnathan. The friendly, furry husky with his tongue hanging out.
The change came as abruptly as your ex-boyfriend, and just like after having sex with him, 50% of the population was left unhappy. However, after a bit of time and getting used to, most people got on board with the change. And we must say the new logo is pretty badass and for the first time in our history says “Hey, buddy, I’ve got a combined 14 Men and Women’s Basketball National Championships, what the fuck does your school have?”